Verb: To sell or promote energetically and aggressively.
Noun: Busy movement and activity.
You gotta hustle to win.
Last weekend my fiancée and I went to Đà Nẵng for a little exploring and R&R. We rented a motorbike and drove 40 kilometers down the coast to the charming old trading port of Hội An.
We decided to explore a bit before going to the hotel. Near the beach we saw an abandoned resort which had fallen into ruin. There was a old dirt road winding up a small hill past the resort. Where the road led was a mystery.
“Let’s see where that goes!” Thùy Anh exclaimed. I hit the throttle and nudged the sputtering bike up the hill.
When we reached the top we saw more ruins and a few shacks onthe beach. I stopped the bike. “Erm…maybe this is a private residence,” I thought.
In a flash a woman exited one of the shacks and ran toward us, smiling and gesturing with great excitement. Her meaning was obvious immediately — “Come, come!” Her enthusiasm piqued our curiosity. We went down.
It turned out to be a family-run beachside seafood restaurant. After looking at the menu we enjoyed a lunch of fresh seafood and relaxing sea breezes. We watched our new friend run out a few more times to attract customers.
I was struck by her energy and hustle. She took nothing for granted. Each time she heard a motorbike coming up the hill she ran out to charm new customers into her restaurant. Watching her was an inspiration. “You gotta hustle to win!” I thought. “I gotta share this on my website.”
My new restaurant friend reminded me of a valuable lesson. To achieve anything worthwhile you gotta be ready to hustle anytime, anyplace.