July 8, 2013

Marketing Secrets for Tech Entrepreneurs

saigon barcamp july 2013

Yesterday I presented at Barcamp Saigon, the technology “unconference.”  There were over 1,500 attendees.  It was an honor that my presentation “Marketing Secrets for Tech Entrepreneurs” was selected “Best of the Day” by popular vote.

Several people asked for it, so here it is: Continue reading →

January 2, 2013

You Gotta Hustle to Win

You Gotta Hustlehus·tle  \ˈhə-səl\
Verb: To sell or promote energetically and aggressively.
Noun: Busy movement and activity.

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December 19, 2012

Brian Tracy — “Sales Is Essential”

Brian Tracy

“Sales is human-based and absolutely essential. It’s connecting with the needs, the wants, the desires, the hopes, the ambitions of the prospect, and showing them that your product or service can enhance their lives.”

Brian Tracy
Best-Selling Author
International Speaker

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October 1, 2012

The Shin Line – Charts Speak Louder Than Numbers

Last week I wrote about how measuring things regularly focuses attention and leads to action and improvement.  Today I want to share another vital point about measuring things: The way you display your measurement data has a huge impact on the value of that data.  Charts speak louder than numbers.

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August 26, 2012

Sales Low? You Have a Value Problem or Sales Problem.

Are your sales low?

If so, you have a value problem or a sales problem.  If you’re really unlucky you have both problems.  Figure out the root of your problem right now and fix it.

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June 11, 2012

The Sales Cycle – 8 Simple Steps to a Sale (Part 2)

My #1 priority at VietnamWorks was creating a highly trained, professional sales team.

In Part 1 you learned about the customer’s business, goals and — the biggie — the COST of problems standing between the customer and his goals.

Now it’s time to talk about the part of the sales cycle where you explain how you can help the customer reach his goals. Continue reading →

June 7, 2012

The Sales Cycle – 8 Simple Steps to a Sale (Part 1)

"Professional services to bring you the most valuable solutions."

All good sales people lead the customer through eight steps called the “Sales Cycle.”

1. Introduction and Rapport
All sales is personal.  It’s important to establish a basic friendly relationship with the customer. Continue reading →

June 4, 2012

Real Sales People Solve Problems

Professional VietnamWorks Girls are ready to solve your problems.

Most people have no idea what real sales people do.

They think that a sales person’s job is to trick or smooth-talk customers into buying something they don’t need or don’t want.  I guess some sales people — poor sales people — do that.  But all REAL sales people do something very different.

They solve problems.

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May 30, 2012

Sales, Sales and Sales!

"You look like nice folks so here's a great deal!"

A common myth in business is that “a great product sells itself.”

Nothing could be further from the truth.

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