Tagged: mission

August 28, 2011

Mission and Purpose

I love this picture of Hong Anh dancing with our "Dreams" poster at the annual party.

Everyone needs a purpose.  Every company needs a mission.

The mission is not “making money.”  The purpose is not “delivering value to shareholders.”

Those things are important, sure.  But as a mission or purpose they are cold and lifeless.  They lack any ability to inspire the human heart.

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